How AI Engage Helped Unthinkable Voices Clarify Their ICP and Accelerate Market Validation

Meet Unthinkable Voices

Unthinkable Voices is a remote video production company founded by Taylor Busby and Andy Boyd, both experienced B2B growth leaders. After scaling and selling a B2B business, they launched Unthinkable Voices with a clear focus: high-impact, sales-driven video production.

Their model is simple and powerful. They produce professional, narrative-driven videos built specifically for use inside the sales cycle. Everything is delivered remotely, allowing them to offer premium-quality production at $395 per month instead of the traditional $15,000–$20,000 on-site shoot.

It’s efficient. It’s high quality. And it’s designed for sales teams, not just marketing departments.

Like many early-stage companies, though, they’re navigating important growth questions in real time.

The Challenge: Clarity, Capacity, and Consistency

Early traction comes primarily from SaaS and tech companies. That looks promising but is it true product-market fit, or simply a reflection of their personal networks?

The reality is that their solution works across multiple industries: SaaS, manufacturing, consulting, restoration, services, and more. The appeal is broad, maybe too broad. They need data-backed validation to understand who their real ideal customer is, which industries respond most strongly, and which video use cases resonate.

Guessing isn’t good enough.

At the same time, internal bandwidth is tight. Like most founder-led teams, Taylor and Andy split time between sales, marketing, operations, and delivery. There isn’t a structured outbound testing system. There isn’t a scalable LinkedIn engine. There isn’t a clear analytics framework showing what messaging works best.

Hiring and building an SDR team just to experiment doesn’t make sense. They need disciplined testing without the overhead.

Pipeline consistency is critical.

The Solution: AI Engage

Unthinkable Voices partners with AI Engage by KnowledgeNet.ai to build a structured outbound engine.

Instead of relying solely on organic growth, they now test multiple industries at the same time. They launch campaigns around specific use cases, testimonial videos, trade show content, objection-handling videos, sales follow-ups and measure response rates by vertical.

What used to take years to learn now happens in months.

Through AI-powered LinkedIn outreach, Taylor and Andy strategically expanded their networks and built a defined audience of ideal prospects. These aren’t random connections. They’re curated decision-makers aligned with specific campaigns and hypotheses.

LinkedIn becomes more than a platform. It becomes an owned prospect database and long-term social selling asset.

The biggest shift comes from the data. Instead of debating their ICP internally, they review real engagement metrics. They see which industries reply. Which job titles engage. Which use cases spark conversations. Which messaging angles perform best.

AI Engage stops being just a lead generation tool. It functions as a market intelligence engine.

Some deals close quickly especially when prospects urgently need trade show videos. Others develop into longer-term opportunities. Either way, Unthinkable Voices stays visible, remains top-of-mind, and can systematically re-engage its growing connection base.

It becomes pipeline insurance.

Early Results

It’s still early but the impact is already clear.