CASE STUDIES

Lead Intelligence Fuels Phoenix Optical Polymer’s Success

Lead Intelligence Relationship Intelligence

Phoenix Optical Polymers

Industry: Paint, Coating and Adhesive Manufacturing
Location: Phoenix, Arizona (HQ);
Employees: 11-50 employees

Founded: 2021

  • AI lead Intelligence
  • AI Engage 
  • Find Connects and
    Connections
  • Relationship Intelligence
  • Cross-selling opportunities
  • Knowledge Retention
  • Security
  • Executive Oversight

Introduction 

Phoenix Optical Polymers is a leading innovator in developing, manufacturing, and marketing optically clear adhesives specifically designed for specialists involved in the optical bonding of displays used in our cars, phones, appliances, and outdoor digital signs. Over the years, the company has established itself as a trusted partner in various industries, including automotive, avionics, medical, and special-use products. 

Penetrating these highly demanding and innovating markets required precise targeting and reaching globally located key decision-makers and experts working on advanced R&D efforts, which posed significant challenges for Phoenix Optical Polymer. 

The Challenge 

Phoenix Optical Polymers faced several challenges in its mission to expand its presence in niche markets: 

  1. Finding the Right Contacts: The company needed to connect with highly specialized individuals working in advanced R&D departments of large global OEMs who are often “invisible” to traditional marketing and sales efforts. 
  2. Entering New Markets: Beyond their core markets, Phoenix Optical Polymers wanted to explore new verticals and geographies that they had not previously considered. This required a deep understanding of emerging industries and the identification of relevant stakeholders. 
  3. Time-Intensive Research: Traditional methods of identifying potential contacts and building relationships require a significant investment of time and resources. For a company looking to innovate and expand rapidly, a faster and more efficient solution was required. 

.”

Michel Prive VP of Sales.   

Lead Intelligence Results and Impact 

  • Accelerated Market Penetration: By leveraging relationship and lead intelligence, Phoenix Optical Polymers was able to penetrate new and existing markets far more quickly than previously possible. They could directly engage with globally located R&D specialists in automotive, avionics, medical, and specialized-use industries, enabling faster business development cycles. 
  • Diversified Business Opportunities: Phoenix Optical Polymers’ ability to explore new regions and industries beyond its original focus areas has diversified Its business opportunities and mitigated risks associated with market saturation and competition with legacy competitors. 

Conclusion 

.” Says Michel Prive VP of Sales.   

Phoenix Optical Polymers‘ success story is a testament to the impact of leveraging AI-driven insights to drive business growth and innovation. 

 

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