How TuscoMFG Leveraged KnowledgeNet.ai to Revolutionize Lead Generation

The Challenge

Tusco Manufacturing, a business specializing in custom metal manufacturing solutions, faced a significant hurdle: how to streamline lead generation and enhance connections with prospects in a cost-effective way. With limited resources to invest in high-priced lead-generation platforms, Tusco needed an efficient, affordable solution to improve their outreach and increase conversion rates. “Our primary goal was to create meaningful connections with prospects without incurring prohibitive costs,” said Jeff Geffert, Client Success Manager at TuscoMFG .

The Solution

TuscoMFG turned to KnowledgeNet.ai for a solution that could meet their needs without breaking the bank. KnowledgeNet.ai offered an all-in-one platform for researching prospects and companies, allowing Tusco to simplify and accelerate the process of lead generation. The platform’s streamlined interface provided seamless access to critical information, enabling Tusco’s sales team to make informed, confident connections with new prospects.

The Impact

From the start, KnowledgeNet.ai delivered transformative results for TuscoMFG :

1. Efficiency Gains: The platform’s integration of prospect and company data into one easy-to-use tool meant Tusco’s team could quickly gather valuable insights without jumping between resources. “I don’t reach out to a prospect until I’ve searched for them on KnowledgeNet,” Jeff explained. This centralized access immediately enhanced prospecting efficiency, enabling Tusco to identify the right contacts and understand their backgrounds before the initial outreach.
2. Improved Confidence and Personalization in Outreach: Having comprehensive prospect data at their fingertips empowered the Tusco team to approach new leads with a greater level of confidence and personalization. KnowledgeNet.ai enabled Jeff and his team to uncover potential connection points with prospects, making initial conversations more engaging and relevant. “Knowing a prospect’s background and potential connection paths makes a world of difference,” Jeff added, “Any bit of information I can uncover before initial contact puts me in a better position as a sales professional.”
3. Immediate Results and Increased Prospecting Success: The switch to KnowledgeNet.ai yielded swift improvements in Tusco’s lead generation process, both at the individual contact level and across companies. The time savings and precision in outreach brought immediate results, allowing the team to focus on what they do best: creating meaningful, productive client relationships.