Industry: Manufacturing
Location: Middletown, Indiana
Employees: 51-200 employees
Founded: 1983
Website: https://bcwsupplies.com/
KnowledgeNet.ai solutions:
- AI Engage
- Sales Development Agent
- Customer Support Sales Assistant
- Inventory Agent
- Procurement Agent
Background
BCW Supplies, a leader in storage and protection products for the hobby industry—ranging from sports memorabilia to comics and gaming cards—was ready for its next evolution. Despite a strong product lineup and loyal customer base, the company faced challenges in scaling outbound sales and optimizing backend operations.
That’s where the partnership with KnowledgeNet.ai came in.
The Challenge
BCW had traditionally relied on inbound traffic and referrals. As John Hirsh, their fractional Head of Sales through Sales Xceleration, explained:
With a growing demand for more strategic, data-informed sales and inventory management, the team saw an opportunity to overhaul operations—intelligently.
The Approach: A Multi-Agent AI Strategy
John spearheaded the implementation of a three-part AI agent strategy:
- Sales Development Agent (SDR/BDR): To reach new wholesale customers.
- Customer Support | Sales Assistant: Empowering CSRs to upsell using real-time product data.
- Inventory & Procurement Agents: Ensuring efficient stock levels and forecasting future product needs.
This alone marked a 5x to 10x increase in wholesale account signups compared to previous events.
Tangible Results, Fast
The impact was immediate:
- 📈 10x increase in wholesale signups at industry shows
- 🧠 AI-driven outreach via LinkedIn & email resulted in 220 verified business contacts from a list of 450 leads
- 🌍 Company leadership grew their LinkedIn networks by 30%, enhancing organic visibility
- 🛠 A foundation laid for large-scale North American outreach, with state-by-state campaigns in progress.
Smarter Inventory, Smarter Business
Beyond sales, BCW tackled another operational pain point—inventory management.
With KnowledgeNet.ai integrating systems like Nav, Magento, and warehouse software, they began building a real-time view of inventory dynamics. Soon, they’ll be able to predict when and what to reorder, avoid out-of-stocks, and support strategic procurement decisions—down to filling partial containers with only top-performing products.
Looking Ahead
This implementation—just three months in—already promises to place BCW at the forefront of AI adoption among mid-sized businesses.
With a new business development rep onboard and more AI agents rolling out, BCW expects even stronger ROI metrics by mid-year.
Final Word
BCW’s journey shows what happens when deep industry knowledge meets AI-driven ambition. Together with KnowledgeNet.ai, they’re not just scaling operations—they’re redefining what’s possible for modern sales and operations.
