Phoenix Optical Polymers
Industry: Paint, Coating and Adhesive Manufacturing
Location: Phoenix, Arizona (HQ);
Employees: 11-50 employees
Founded: 2021
Website: https://phxop.com/
KnowledgeNet.ai solutions:
- AI lead Intelligence
- AI Engage
- Find Connects and
Connections - Relationship Intelligence
- Cross-selling opportunities
- Knowledge Retention
- Security
- Executive Oversight
Introduction
Phoenix Optical Polymers is a leading innovator in developing, manufacturing, and marketing optically clear adhesives specifically designed for specialists involved in the optical bonding of displays used in our cars, phones, appliances, and outdoor digital signs. Over the years, the company has established itself as a trusted partner in various industries, including automotive, avionics, medical, and special-use products.
Penetrating these highly demanding and innovating markets required precise targeting and reaching globally located key decision-makers and experts working on advanced R&D efforts, which posed significant challenges for Phoenix Optical Polymer.
However, with the assistance of KnowledgeNet.AI’s Relationship Intelligence platform, the company was able to break into this elusive targeted audience in a record 45 days, achieving what would have otherwise taken at least 10 months.
The Challenge
Phoenix Optical Polymers faced several challenges in its mission to expand its presence in niche markets:
- Finding the Right Contacts: The company needed to connect with highly specialized individuals working in advanced R&D departments of large global OEMs who are often “invisible” to traditional marketing and sales efforts.
- Entering New Markets: Beyond their core markets, Phoenix Optical Polymers wanted to explore new verticals and geographies that they had not previously considered. This required a deep understanding of emerging industries and the identification of relevant stakeholders.
- Time-Intensive Research: Traditional methods of identifying potential contacts and building relationships require a significant investment of time and resources. For a company looking to innovate and expand rapidly, a faster and more efficient solution was required.
“For companies looking to break into specialized markets and engage with hard-to-reach decision-makers, KnowledgeNet.ai provides a game-changing lead intelligence solution that delivers results far faster and more effectively than traditional methods.”
Michel Prive VP of Sales.
Lead Intelligence Results and Impact
The collaboration with knowledgenet.ai resulted in a paradigm shift for Phoenix Optical Polymers. Key outcomes included:
- Accelerated Market Penetration: By leveraging relationship and lead intelligence, Phoenix Optical Polymers was able to penetrate new and existing markets far more quickly than previously possible. They could directly engage with globally located R&D specialists in automotive, avionics, medical, and specialized-use industries, enabling faster business development cycles.
- Enhanced Campaign Effectiveness: With highly targeted campaigns tailored to their newly identified contacts’ specific needs and interests, Phoenix Optical Polymers saw an increase in meaningful interactions and conversions. The precision of KnowledgeNet.ai’s data allowed for customized messaging that resonated with each contact, resulting in stronger relationships and higher engagement rates.
- Diversified Business Opportunities: Phoenix Optical Polymers’ ability to explore new regions and industries beyond its original focus areas has diversified Its business opportunities and mitigated risks associated with market saturation and competition with legacy competitors.
- Strategic R&D Collaborations: The connections facilitated by knowledgenet.ai have also led to strategic R&D collaborations, allowing Phoenix Optical Polymers to stay at the forefront of innovation in optical bonding technology. These collaborations have contributed to the company’s reputation as a leader in the industry and positioned them for sustained growth.
Conclusion
The partnership between Phoenix Optical Polymers and KnowledgeNet.ai demonstrates the transformative power of lead intelligence in accelerating business growth and market penetration.
By leveraging KnowledgeNet.ai’s advanced AI capabilities, Phoenix Optical Polymers overcame the challenges of finding the right contacts in niche markets and built highly targeted campaigns that led to meaningful interactions and new business opportunities. The collaboration saved significant time and resources and positioned Phoenix Optical Polymers as a forward-thinking innovator in optical bonding.
“For companies looking to break into specialized markets and engage with hard-to-reach decision-makers, knowledgenet.ai provides a game-changing solution that delivers results far faster and more effectively than traditional methods.” Says Michel Prive VP of Sales.
Phoenix Optical Polymers‘ success story is a testament to the impact of leveraging AI-driven insights to drive business growth and innovation.
