Manar Inc.
Industry: Plastics Manufacturing, Custom Injection Molding
Location: Edinburgh, Indiana, USA
Employees: 201-500-20 employees
Founded: 1974
Website: https://www.manarinc.com/
KnowledgeNet.ai solutions:
- KnowledgeNet.ai license
- AI Engage
- AI Lead intelligence
When Michael Pastor, Vice President of Sales at Manar Inc., first explored KnowledgeNet.ai and AI Engage, his team was struggling with a familiar challenge: reaching the right audience in a crowded, competitive injection molding industry. Their fractional CRO, Bishop Beall, introduced them to KnowledgeNet.ai —an introduction that Pastor says “blew him away” and quickly proved to be a turning point for the sales team.
Manar Inc., a leader in custom injection molding, prides itself on creating innovative and high-quality plastic components for industries ranging from aerospace to medical devices. Yet, despite its capabilities, Pastor described the company as “the best-kept secret in custom injection molding”—a label he knew had to change.
The Challenge
Manar had previously relied on tools like ZoomInfo for lead generation, but the experience was far from optimal.
Manar needed a solution that didn’t just provide data but actively pursued high-quality connections and business opportunities.
The KnowledgeNet.ai Advantage
Enter KnowledgeNet.ai and AI Engage. The platform offered Manar a proactive, AI-powered outreach strategy that went far beyond static data lists.
Through KnowledgeNet’s AI Engage “Super Connector” campaigns and AI-driven lead nurturing, Manar began to reach thousands of targeted prospects within days—something previously unthinkable for the company’s lean sales and marketing team.
The Impact
The results were immediate and measurable. The outreach expanded Manar’s visibility across North America and opened doors in markets they had struggled to penetrate for years.
By automating the heavy lifting of lead generation, Manar’s marketing team was free to focus on strategic initiatives such as trade shows and digital branding. Meanwhile, sales reps could devote their time to building relationships and closing deals.
“It’s not just about saving time—it’s about buying time,” Pastor noted.
Beyond Outreach: AI as a Growth Partner
Pastor is also enthusiastic about KnowledgeNet’s suite of advanced AI tools, from customizable knowledge bases to “God Mode” dashboards that give real-time visibility into accounts and communication.
A Partnership for the Future
Looking ahead, Pastor believes AI will reshape industries as profoundly as the Internet did decades ago.
“We’re not just reaching new customers—we’re connecting with them in a meaningful way, faster than we ever thought possible,” he said.
“It’s a partnership that’s changing the way we do business.”
