Turning Web Visitors Into Deals
Versetal Information
Industry: IT Services
Location: Quincy, MA (HQ)
Employees: 120
Customer since: 2023
KnowledgeNet.ai solutions:
- Web traffic analytics
- Prospect research
- Relationship Intelligence
- HubSpot Integration
Versetal is a B2B seller of technology services in the areas of cybersecurity, cloud hosting, applications development, and managed services. When prospecting new business, they relied on buying lists, working their network for introductions, and tracking web form submissions for free assessments.
Without additional tools for monitoring web traffic more closely, Versetal could not harvest non-form submitting visitors as marketing qualified leads, nor could they track the impact of their email outreach and identify what messaging generated enough interest to cause a website visit.
KnowledgeNet.ai Web Traffic Intelligence connects Versetal’s web visitors with previous interactions, helping gauge marketing success. In cases where there is no interaction history, KnowledgeNet.ai surfaces the ideal contacts at each company to reach out to and identifies possible warm connection paths. KnowledgeNet.ai Web Intelligence is now a daily part of Versetal’s prospecting efforts, turning anonymous web traffic data into promising new leads.
Underutilized Web Traffic Data
Versetal saw an increase in traffic from their web analytics solution but had no way of knowing which companies were visiting their website.
Solution: In addition to giving them insight into which companies are visiting their site, when and which pages they viewed, KnowledgeNet.ai’s Web Traffic Intelligence also surfaces firmographic data including information about company industry, revenue, and employee counts and indicates if there have been any previous email interactions with that company.
With KnowledgeNet.ai, I could pinpoint exactly which branch of a large, nation-wide firm was checking out our site, search contacts in that area, and launch a nurturing campaign.
Interactions
Versetal had no visibility into previous interactions with their web visitors, leaving them unable to associate outreach with traffic and gauge efficacy.
Solution: KnowledgeNet.ai shows Versetal complete interaction histories for each company that visits their website, including who reached out and when, making it possible to understand things like what outbound messaging is resonating or what cold prospects might be ready for another touch.
Nearly every day we pick up a lead that we had written off. Last month a company that my SDR last connected with in the spring was back on our site visiting multiple pages, and quickly added to a campaign designed to fire up renewed interest.
Finding Connections: Next Step Built In
Finding out which companies were visiting their website was only a first step. Versatel needed to answer the question of who the best contacts were to reach out to for follow-up.
Solution: KnowledgeNet.ai gives Versetal access to over 280M+ contacts, email addresses, and mobile phone numbers with the click of a button. For each company on their web traffic list, they use the “Find Connections” button to have KnowledgeNet.ai pull up a current employee list that Versetal filters to target their ideal customer profile (ICP).
KnowledgeNet.ai paid for itself ten times over within the first two weeks. I turned a visit from a large Life Sciences organization into a meeting with their CIO, where we secured new business and launched a new business development initiative.
Seamless Workflows
Tracking opportunities through manual data entry into spreadsheets and their CRM caused too many oversights.
Solution: Now they send promising prospect targets straight to custom KnowledgeNet.ai lists that sync with the correct campaign via a direct integration with HubSpot.
I love that everything is on one screen and unifies the complexity of multiple data sources. I can see who’s coming in, find the people we need to talk to, and get them into my marketing team’s hands all in one place.
RESULTS
KnowledgeNet.ai’s Web Traffic Intelligence doesn’t just provide web traffic data, it’s unlocked a whole new business development stream for Versetal. By combining web traffic data with one-click access to accurate contact information for the individuals that match their ideal customer profiles and a seamless process for nurturing and monitoring warm leads, KnowledgeNet.ai equips Versetal with the ability to more quickly and easily turn web visitors into customers.
Learn more about Web Traffic Intelligence and sign up for it today.
