Industry: Warehouse transportation, Back office assembly, leadership recruiting, Human Resources retention.
Location: Ashburn, Virginia, USA
Employees: 50-100 employees
Founded: 2019
Website: https://dnaatwork.com/
KnowledgeNet.ai solutions:
- ICP Refinement
- CRM Efficiency
- AI Lead Intelligence
- Relationship Intelligence
- Security
- Executive Oversight
Background
DNAatWork, a logistics warehouse operations leader, focuses on optimizing efficiency through workforce management, staffing, transportation services and strategic solutions tailored to complex logistics environments. In an industry where operational accuracy and streamlined processes are essential, DNAatWork recognized the need for advanced tools to target their ideal customers and improve client engagement.
Challenge
- Defining the Ideal Customer Profile (ICP): DNAatWork needed to narrow down their ICP to target clients who would benefit most from their strategic expertise. However, with a diverse client base spanning multiple industries, defining a clear ICP required a data-driven approach to focus on high-value clients.
- Streamlined HubSpot Integration: Using HubSpot as their primary CRM, DNAatWork wanted to ensure that new leads and client data from KnowledgeNet.ai could flow seamlessly into HubSpot without manual data entry. Integrating with KnowledgeNet.ai for targeted data export was critical to maintain operational efficiency and avoid data silos.
Solution:
Collaborative ICP Refinement and Tailored CRM Integration
DNAatWork engaged KnowledgeNet.ai’s customer success team in a series of virtual meetings to address these challenges head-on:
- Refining the ICP: Through close collaboration, KnowledgeNet.ai worked with DNAatWork to analyze target attributes and industry segments. By applying KnowledgeNet.ai’s advanced data filtering capabilities, DNAatWork identified the most valuable client characteristics, creating a well-defined ICP that would align with their business goals and operational strengths.
- Automated HubSpot Export: With the ICP defined, KnowledgeNet.ai set up a seamless export process, allowing DNAatWork to directly transfer qualified lead data from KnowledgeNet.ai to HubSpot. This automation eliminated manual data entry, enabling DNAatWork’s sales team to focus on accelerating activity, nurturing prospects and increasing conversion rates.
Results
- Enhanced Lead Targeting: The refined ICP and KnowledgeNet.ai’s insights led to a significant improvement in lead quality. DNAatWork could better identify prospective clients who aligned with their services, allowing for more meaningful and productive client interactions.
- Increased Operational Efficiency: The automated data export to HubSpot streamlined the CRM process, reducing time spent on data entry and allowing the sales team to prioritize high-potential leads.
- Outstanding Customer Support: DNAatWork commended KnowledgeNet.ai’s hands-on support, which ensured that every aspect of the ICP refinement and integration was tailored to their needs, fostering a collaborative environment that allowed DNAatWork to achieve measurable business outcomes.
Conclusion
DNAatWork’s partnership with KnowledgeNet.ai exemplifies how strategic collaboration and targeted CRM integration can empower growth in specialized industries. The dedicated customer support and customized solutions provided by KnowledgeNet.ai allowed DNAatWork to refine their ICP, improve lead quality, and create a seamless data flow into HubSpot. Through this partnership, DNAatWork is now better positioned to scale their client base while focusing on operational excellence and efficient lead management.
