Public Insight Inc.
Industry: Technology and Information
Location: Summerville, SC, USA
Employees: 11-50 employees
Founded: 2012
Website: https://www.publicinsight.io/
KnowledgeNet.ai solutions:
- KnowledgeNet.ai license
- AI Engage
- AI Lead intelligence
Overview
Public Insight, a Summerville, SC-based data analytics company specializing in talent market intelligence, faced a challenge common to many B2B organizations , reaching the right decision-makers with the right message efficiently on a limited marketing budget. Traditional methods like trade shows, pay-per-click advertising, and LinkedIn ads were delivering diminishing returns.
That’s when Public Insight partnered with KnowledgeNet AI Engage to transform their outbound lead generation approach using intelligent automation and AI-driven targeting.
The Challenge
Before adopting KnowledgeNet’s AI Engage service, Public Insight relied heavily on:
- Trade shows as their main lead source
- Low-budget PPC and LinkedIn ads with poor ROI
- Email outreach and content-based marketing
These efforts were costly, time-consuming, and inconsistent in reaching their target audience. Moreover, identifying the right customer profile, from HR practitioners to technology solution providers required significant trial and error.
The Solution: AI Engage
Public Insight implemented KnowledgeNet AI Engage, an AI-powered outbound engagement platform designed to automate prospect research, personalize LinkedIn & Email messaging, and optimize lead generation workflows.
The AI Engage service helped Public Insight:
- Identify and refine their Ideal Customer Profile (ICP) focusing on HR technology solution providers rather than HR practitioners.
- Automate LinkedIn outreach with tailored messaging for each segment and title.
- Save countless hours on prospect research through AI-driven data scraping and enrichment.
- Streamline trade show marketing by scheduling pre-show meetings through LinkedIn automation.
Results
Since adopting KnowledgeNet AI Engage, Public Insight has achieved measurable improvements in lead generation and operational efficiency:
Metric | Before AI Engage | After AI Engage |
Primary Lead Source | Trade Shows Only | Trade Shows + AI Engage |
Cost Efficiency | High manual workload | Significant time savings |
Leads Generated | <10 per campaign | 37 leads, 14 qualified opportunities |
Campaign Quality | Generic outreach | Highly targeted messaging and value proposition by segment |
Pre-Show Meetings | Manual emails, low response | 3× increase using AI Engage |
Although none of the AI Engage-generated opportunities had closed at the time of the interview, multiple deals were in late-stage discussions with potential contract values ranging from $15,000 to $120,000.
Key Benefits
- Efficiency Gains: Massive reduction in manual prospecting and message testing tasks.
- Improved Targeting: Clearer focus on solution providers and technical buyers.
- Data-Driven Insights: Ability to analyze campaign effectiveness and refine messaging.
- Trade Show Success: Seamless integration of KnowledgeNet with pre-show outreach and CRM systems.
Looking Ahead
Public Insight views its collaboration with KnowledgeNet as a long-term strategic partnership. The team is eager to adopt the next iteration of AI Engage, featuring enhanced analytics, self-serve campaign management, and deeper integration with their CRM (ClaritySoft).
